
Secret #1 – Tiny Tweaks Can Make HUGE Changes…

Secret #2 – Not All People Buy The Same Way…

Secret #3 – There Are Only 3 Funnels That Actually Matter…

What’s The Next Step?




From: Russell Brunson

So here’s the deal.


First up is my new book, Funnel Stacking: The 3 Core Funnels.
- A simple, straightforward look at the only 3 funnels you need to set up to experience explosive growth in your company… (No flash. No BS. Just the fundamentals you need to go from wherever you’re at right now to where you want to be tomorrow)…
- The 3 funnels I’ve used to successfully ascend customers through the value ladder to my most valuable offers in every new company I’ve started… and how you can hack these EXACT SAME funnels to create your own online success in any business – GUARANTEED…
- The almost magical “free plus shipping” tripwire funnel I’ve used for over 10 years to pull in hoards of my ideal prospects with an irresistible, FREE offer… all without losing any money… (In fact, if you set this front-end funnel up right, you can actually turn a nice profit from it!)… pg. 13
- Most authors make $0 from their books… Find out what we did to generate over $880,000 in revenue by giving away a book for FREE (And how you can do the same thing – even if you don’t have a book to give away)… pg. 24
- The simple 2-step order form process we used on our tripwire page to get a whopping 14% of people to pull out their credit card and immediately buy the product offered on step 2 of the form… (This is INSANE considering about 98% of people who land on your sales pages never buy!)… pg. 16
- How to add an “order form bump” to page 2 of your tripwire funnel that will get your new customer to upgrade from your free offer to a low-dollar item that instantly puts more cash back into your pocket… pg. 16
- Why offering more of the same thing if you’re selling information products will absolutely KILL your conversions… and how to create upsells that convert like crazy by thinking of your customer’s buying behavior as an itch that needs to be scratched… pg. 17
- The “magic number” of upsells I recommend you include in your funnel to generate maximum value – without ticking off your customers… pg. 20
- The 5 key components to include on your OTO #2 page to keep the buying loop open and maximize your profits… (We actually used this page structure for the second upsell in our tripwire funnel to generate an additional $130,383 in revenue)… pg. 22
- How you can get your hands on my PROVEN webinar script that my students have used to go from ZERO to 7 figures in just 1 year… and hundreds of others have used to make more cash in 90 minutes than they used to make all year… pg. 31
- The “Perfect Webinar Funnel” that you’ll be able to master and automate to generate millions of dollars on autopilot…
- The #1 ingredient of a high-converting webinar registration page… (HINT: ALL your favorite movie trailers use this to build intrigue and excitement)… p.34
- Sick of your webinar registrants forgetting your name by the time your webinar rolls around? In this report, I’ll show you how to stay in front of your audience with a powerful indoctrination campaign that will drastically increase your success… pgs. 36-39
- How to leverage Newton’s first law of motion to keep your webinar registrants moving forward so they are way more likely to buy from you on the webinar… pg. 36
- How you can liquidate your ad costs and turn your webinar sales into pure profits by adding this one thing to your funnel… pg. 36
- My secret “stack slide” hack for getting people chomping at the bit for the irresistible, no-brainer offer you make on your webinar… pg. 40
- How to set up high-ticket funnels that are pure profit by liquidating all lead acquisition costs with your tripwire and webinar funnels…
- Why most entrepreneurs struggle to sell their first product… and why your FIRST goal as an entrepreneur of any kind should be to generate REAL RESULTS from your product or service – even if that means working for free… pg. 53
- How to posture yourself as the “Guru on the mountain” and strategically craft a funnel that leads people to the top of the mountain to get to you… pg. 54
- How to use a Desire Amplifier page to alleviate your future client’s worries and fears and get them to take a leap of faith and apply for your high ticket program… pg. 54
- The Home and Connection page that breaks down your prospective client’s guard, builds rapport, and encourages an inbound call from your lead that’s typically worth 4.5x as much as an outbound… pg. 59
- The 2-step phone script we use to quickly and easily close sales for high ticket products… and how you can use it to do the same thing… pg. 59
- How to harness the power of all 3 funnels in your business and stack them to naturally ascend people up your value ladder… pg. 63
Next is the Funnel University Blackcard…
- The spark you need to experience explosive growth and scale any company in any market – even if you’re just getting started….
- How to DOUBLE your sales online by taking the secrets, strategies, and shortcuts I’ve discovered after countless hours of research, trial, and testing and tens of thousands of dollars in coaching and mentoring and simply applying them to your own business…
- Tired of struggling to make more money and increase your sales with short-term tactics and one-size-fits-all strategies that don’t work? Stop searching for a silver bullet and instead watch this in-depth video to discover my tested, proven, and re-tested marketing secrets that actually work…
- How to harness the power of digital media to scale a company faster (and more cheaply) than you ever dreamed possible…
- My secret “who, where, bait, where” formula you can use to design a dream business you LOVE… instead of ending up with a load of crappy clients who suck the life out of you and make you dread going to work each day…
- “The Value Ladder” concept that hardly any businesses truly understand… and how you can leverage this concept to generate 8X the profit by building your business the RIGHT way – instead of making this huge amateur mistake…
- How to ethically steal over $1,000,000 worth of funnel hacks from your competitors… for under $100…
- How to clone your competitor’s PROVEN funnel in less than 10 minutes…and… how to legally and ethically steal your competitor’s customers to bring floods of traffic to YOUR website fast…
- Our PROVEN video sales page template for supplements that you can copy and paste to get immediate results in any niche…
- Sales Video vs. Video Sales Letter: Discover which format dramatically beat out the other in our tests…and which format you should use to get up and running as quickly and easily as possible…
- What the “King of the Video Sales Letter” John Benson says is the difference between using a sales video or a video sales letter… and how to know which one is best to test first in your market…
- A simple trick for establishing trust and eliminating your prospects’ fears of buying online (Just add this ONE thing to your page and you’ll instantly multiply your profits by picking up a BIG percentage of people who would normally never buy anything online!)
- The Exit Pop that you can use to bring in more people to your funnel and maximize your sales… even if they say “no” to your first offer…
- The 2 core metrics that drive our business… PLUS: The secret to generating DOUBLE the amount of money that it takes you to acquire a customer in your funnel…
- How to get inside the mind of your customer and offer upsells that will “scratch an itch” they have right now… so that you can maximize upsell conversions and boost profits from your funnel…
- A super cool ninja move to swipe and test in your funnel that can automagically change your customer’s “No” to “YES!” in seconds…
- Our proven-to-work sales page template you can swipe for your own “free plus shipping” offer to maximize conversions and sales…
- How to get 3 to 5 TIMES MORE customers through your front door so you can get your upsells and downsells in front of a much bigger audience…
- PLUS: The easy way to earn cash back upfront with your “free plus shipping” offer by adding a dead-simple “order form bump” that gets people to upgrade to your paid offer…
- The perfect placement for a one-time offer on your “free plus shipping” order form that will get your customers to put their money in your pocket without blinking an eye (We’ve seen conversion rates as high as 50% with this trick)…
- Why you should never offer more of the same information as an upsell… AND… How you can dramatically increase upsell conversions by instead tapping into your customer’s psychology and delivering the next logical thing they need to solve all their problems…
- Still struggling to grow your coaching business with cold calling? Discover a step-by-step walkthrough of how we built our high-level coaching funnels to get the best results for our business… and how you can hack our funnel to fit your own program…
- The RIGHT kind of video to place on the first page of your coaching application if you want to establish trust and build a relationship with prospects – instead of scaring them off with a sales pitch…
- The 3-step process you can use to quickly and easily build a relationship with your prospects, get your ideal clients to apply to your coaching program, and pre-sell them on your program so that it’s 1000x easier to close the deal once you do get on the phone with them…
- An exclusive “behind-the-scenes” peek at an ultra successful automated webinar funnel we’ve used to generate insane profits… and how you can legally and ethically hack it to create your own success…
- The critical “curiosity factor” you must use on the first page of your webinar funnel if you want to instantly stop traffic in their tracks and get them to keep reading…
- The 3 simple steps you can add to your webinar registration thank you pages to generate thousands of dollars before your webinar even begins…
- Think your webinar funnel ends with a thank you page? Think again… You’ll get an inside look at the “secret formula” for success that we use to indoctrinate people to our brand after they register so they’re hot and ready to buy when they get on our webinar…
- An over-the-shoulder style look at how we created the DotComSecrets book funnel from start to finish… including step-by-step instructions for how we built each page… PLUS: How you can hack this funnel for FREE…
- Why the first step to growing a successful business with a loyal tribe of faithful followers who keep putting their money in your pocket is to give away your coolest offer upfront at no charge…
- The exact blueprint one of our DotComSecrets Inner Circle members used to take his company from ZERO to $400,000 PER MONTH in digital continuity programs… and how you can hack his same process to create your own ridiculously successful sales funnel…
- An in-depth, no-holds-barred interview with Trey Lewellen… who will give you a behind-the-scenes glimpse at how he uses ClickFunnels and free offers to push prospects into continuity programs that generate hundreds of thousands of dollars month after month after month…




The goal of those 2 gifts above is to get you into the door… but after you’re in, I want to continue to serve you each month as a member of Funnel-U.

This is NOT your normal newsletter…

Watching the video will help you to understand the concepts behind the funnel, but the print newsletter is the REAL secret.






Next is the Funnel University Blackcard…

As you can probably see, getting access to Funnel University is like having me as your personal funnel “secret shopper” AND having my entire development team building cool tools for YOU so you can have more success faster!
Yet, you’ll get it all for FREE when you become a member of Funnel University!
I’m giving you this gift as a bribe, to test drive my new Funnel University newsletter and membership site.


Of course… 🙂
Sound fair?



As a kid, you took a SHORTCUT through someone’s yard to cut your walk in half…



